InterConnect Wiring has been in business now for over 22 years. During that time, I remember when we got our first fax machine. That was a big day for us. I also remember when we started using email. We were so happy! When we launched our first website, we were all so proud. A few years ago, we started using social media without acclamation; a “non-significant” event in the life InterConnect Wiring. Why? The answer to that question is the same answer to the question “Why Aerospace Companies Do Not Use Social Media?”
When you look at a business card for a person who works at one of our main customers such as Lockheed Martin, Boeing, Sikorsky, Bell Helicopter, BAE, L3, Raytheon, Northrop Grumman, or Honeywell, you never see logos for Facebook, LinkedIn, Twitter, YouTube, or other social media websites. Additionally, most of these companies do not invest much time or effort to use social media to improve their brand or for marketing and sales. Why is that? Most large corporations do the opposite. Social media is extremely important to their company’s longevity, market position, and financial stability. The answer is three fold: (1) average age of employees at aerospace companies (dinosaur mentalities), (2) target audience or marketing of aerospace companies, and (3) ITAR and security clearance issues.